Lively Direct® About Us

Lively flip cell phones and medical alerts are brought to you by Journey Health & Lifestyle™, formerly known as firstSTREET. We are a family of senior-focused brands offering innovative, premium products that enable customers to age gracefully, safely and independently. From mobility and comfort to communication and many other essential categories, our products deliver an enhanced quality of life. We are based in Colonial Heights, VA (just south of Richmond), and are very proud of our innovative products, our helpful team of over 200 employees, and our A+ rating with the Better Business Bureau.

firstSTREET for Boomers & Beyond, Inc.  BBB Business Review

Our direct-to-consumer business model is designed to let seniors shop in the places and methods that they prefer, with our brands found online, on TV and in popular publications like AARP, Parade and American Legion. We’re also seen on TV, publish a monthly catalog and run several award-winning web sites. Some of our current best-selling brands include:

  • Zinger® Mobility Chair
  • Zoomer® Personal Electric Vehicle
  • Balanced Spectrum® Lamps (over 1 million sold!)
  • The Perfect Walker
  • WOW Computer
  • Night Proofs Incontinence Briefs
  • Quingo Mobility Scooter

Over the years, we’ve also been honored to partner with many great brands in helping them reach seniors and their caregivers. These include Jacuzzi, Jitterbug, Philips Life Alert, TV Ears and many more.

Thank you for your interest in the Lively Direct and our parent company, Journey Health & Lifestyle™. You can reach us directly at the contact information shown below with any questions or inquiries.