Lively Direct® About Us

Lively flip cell phones and medical alerts are brought to you by firstSTREET, the leading direct marketer of innovative products for Boomers and Beyond here in the United States. We’ve been in business for over 30 years and are based in Colonial Heights, VA (just south of Richmond). We’re very proud of our innovative products, our helpful team of over 200 employees, and our A+ rating with the Better Business Bureau.

firstSTREET for Boomers & Beyond, Inc.  BBB Business Review

Our products are advertised in most of America’s major consumer magazines like AARP, Parade and American Legion. We’re also seen on TV, publish a monthly catalog and run several award-winning web sites. Some of our current best-selling brands include:

  • Zinger® Mobility Chair
  • Zoomer® Personal Electric Vehicle
  • Balanced Spectrum® Lamps (over 1 million sold!)
  • The Perfect Walker
  • WOW Computer
  • Night Proofs Incontinence Briefs
  • Quingo Mobility Scooter

Over the years, we’ve also been honored to partner with many great brands in helping them reach seniors and their caregivers. These include Jacuzzi, Jitterbug, Philips Life Alert, TV Ears and many more.

Thank you for your interest in the Lively Direct and our parent company, firstSTREET. You can reach us directly at the contact information shown below with any questions or inquiries.